To further investigate Meta’s strategy to dominate the social media market, the Federal Trade Commission summoned TikTok’s ...

For the final round of voting, Snickers and BBDO New York’s Betty White (2010) will be squaring off against Jeep and Highdive ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

Gomez' recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of ...

Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.

Mexican holiday Cinco de Mayo is on Monday – and brands are ready to fiesta. From Hornitos’ Mex Gala (yes, Cinco de Mayo is ...

NBCU’s Karen Kovacs on the power of multicultural marketing, sports storytelling and why emotional resonance matters more ...

The Ad Council, the Alzheimer’s Association and VML focused the project on Black Americans, who are nearly twice as likely to develop Alzheimer’s disease and other dementias.

Siebert Financial Corporation welcomed Stefano Marrone as CMO.

Commerce and transaction data is one of the last truly intent-driven indicators available. Dr. Mark Grether, SVP of PayPal ...

The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency ...

The flavors are Miller Lite Beer Can Chicken and Miller Lite Grilled Beer Brat.