The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial ...

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 ...

AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web ...

As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.

As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.

Our weekly roundup of the latest appointments and account wins news from Ipsos, Coinswitch, Hashtag Orange , AWS India, Hoopr ...

Social media is no longer just a platform for sharing or promotion—it has become the primary lens through which people understand identity. Every comment, post, reel, or thread adds to a larger ...

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...

As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full ...

Mark Read, the outgoing chief executive of WPP, has said this year’s restructure of WPP Media, which has included dropping ...

The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite ...

With an INR 8,300 crore push, creators are evolving from content amplifiers to commerce catalysts — forcing agencies to ...