Learn why the consumer goods industry is uniquely positioned to adopt AI agents, considerations for integration and much more.

Unilever is set to add personal care brand Dr. Squatch to its portfolio. The company has entered into an agreement to purchase the brand from growth equity firm Summit Partners. This moves the needle ...

More consumer goods companies and retailers are looking to AI and advanced analytics to improve demand forecasting and achieve better responsiveness to changing consumer trends and behaviors.

Keurig Dr Pepper (KDP) finds that today's U.S. beverage landscape is being shaped by generational shifts, increasing demand for personalization and a growing desire for wellness. In its inaugural ...

Newell Brands, which includes such brands as Sharpie, Rubbermaid, Coleman and Yankee Candle, is accelerating its content creation process, using generative AI to bolster omnichannel marketing and ...

Revelyst, the parent company of such brands as Bell, Bushnell, CamelBak, Fox Racing and Giro, is optimizing its e-commerce experience through AI-enabled search and channel-personalized data.

Nike is bracing for impact from costly tariffs. The company expects a gross incremental cost increase of about $1 billion with the new tariffs in place as of June 26. Matthew Friend, Nike’s executive ...

Vera Bradley has sold its Pura Vida brand to CriticalPoint and is shuffling its leadership. The moves come a year after the bag and luggage brand launched an e-commerce and marketing reinvigoration as ...

E.l.f.'s marketing strategy has been transforming over the years, with a more prominent focus on data at the core of every decision, powered by digital experiences.

Twenty thousand operations employees will gain access to the Academy, helping to foster collaboration between teams and support advanced tech adoption.

Gen Z and millennials were the most concerned about rising prices, with 46% of Gen Z considering buying more now and stockpiling compared to 28% across generations. Gen Z members also distinguished ...

General Mills and Kraft Heinz are removing synthetic, additive food colors previously certified by the U.S. Food & Drug Administration (FDA). The moves come after Health and Human Services secretary ...