Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Meta has confirmed it will introduce ads to WhatsApp, ending a long-standing “no ads” policy and marking a major shift for ...

Meta Platforms (NASDAQ: META) stock has been one of the best names to own. Its shares have generated a total return of 192%, ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

Warc’s latest global forecast shows the tech giants tightening their grip on ad budgets even as trade pressures slow spending ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

First off, Meta’s previewed the next generation of its AI video generation tools, which will enable advertisers to convert multiple images into video clips. The video clips will ...