Images and videos purporting to show the historic Hollywood sign engulfed in flames are spreading across X and other social media platforms as wildfires rage through Los Angeles, California. But the visuals are fakes,

An expert on generative AI says the image is a fabrication. The chair of the group that maintains the sign says it was not affected by the fires.

The century-old landmark remains untouched by ongoing wildfires in Los Angeles County, despite claims on social media.

Several fake images of the Hollywood sign burning have appeared on social media as some users falsely suggest the iconic sign is "surrounded by fire."

Experts say social media plays a role in spreading misinformation during natural disasters; share tips on how to identify it.