Samsung Galaxy S25 Ultra. If you're looking for a powerful smartphone with an AI companion that will make your entire day run smoothly, the Galaxy S25 Ultra is what you need. With

As it was presented, I expected the Galaxy S25+ to change the way I used my phone or at least feel AI aiding the user experience. However, the sales pitch doesn’t match reality, and while many of Samsung’s enhanced AI features sound great on paper, their implementation leaves much to be desired.

Pioneering the multimodal era with our most context-aware and personalised mobile experienceSamsung Electronics Co., Ltd. has announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with our most natural and context-aware mobile experiences ever created.

Samsung's Galaxy S25 phones are all about AI. But the Ultra also gets a larger screen and a slightly refreshed look with smooth corners.

The AI features on Samsung's Galaxy S25 phones uses both on-device and cloud-based AI models, including the touted AI assistant.

All the major updates at Samsung Galaxy Unpacked 2025, including first looks at the Galaxy S25 series and the latest in AI and wearables.

Bizon praises the S25's Galaxy AI update as "a monumental step change in how a smartphone works for you. The best way I can describe is is like a PA in your pocket, it's bringing together seamlessly all the apps on your phone so you can perform really complex tasks with super simple commands."

Samsung has lifted the lid on its newest artificial intelligence (AI) in its new Galaxy S25 series. Euronews Next got hands-on with the new devices. View on euronews