Retailing giant Walmart has unveiled a new logo to start the new year ... Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones ...

Walmart is unveiling a fresh new look, remodeled stores, hot dog stations, and more high-quality products in February.

As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

Retail giant Walmart has launched a major series of changes to its branding, store appearance and overall approach, with the ...

Walmart unveils its first logo refresh in 17 years featuring a thicker font, a deeper blue background, and an energized ...

The Walmart spark appears largely the same as before but will play a different role in branding, with wider separation from the Walmart name on assets like storefronts. It’s a move intended to ...

Walmart's redesigned 'spark,' which is part of this week's new logo launch. (Walmart) The changes may be hard for the "unobservant eye to spot," writes the Fast Company website, while explaining ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

The Walmart “spark” (the yellow sunburst logo) also received a little makeover. Emphasis on little. The company says it now “exudes the energy of Walmart and remains a beacon that guides ...

The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.

Walmart has decided to update its image after nearly two decades without significant changes, introducing a redesign of its logo ...