To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Never mind the hype. Consumers in the West are not embracing video shopping with the same enthusiasm as the ...

A hilarious back-to-school shopping video posted to Facebook by a mom of three is resonating with parents across the country — many of whom are relieved to be able to laugh along with someone who ...

A year ago, livestream video shopping was hailed as a panacea. By combining personal endorsements with e-commerce conveniences, the format’s success in China has inspired considerable investor ...

The video giant is tapping its heavy-hitter creators for live shopping events, hoping to replicate success in international markets and get U.S. consumers hooked. By J. Clara Chan Digital Media Writer ...

TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We are witnessing a rewriting of retail as we know it. The ...

YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of creators and ...

When the pandemic hit, online became the new offline. Confined to their homes, people had to embrace technology to do their shopping. Even at this stage of the pandemic, as restrictions are slowly ...

Amazon this week launched Amazon Live, a platform that lets merchants live-stream videos showing off their products. As first noted by TechCrunch, the new platform also features shopping videos hosted ...

Prince William and Kate Middleton took a trip to the Windsor Farm Shop on Saturday, a move that wouldn’t typically raise eyebrows — but instead shocked social media, as the Princess of Wales hasn’t ...

Last year, industry insiders predicted that 2022 would be the year of social shopping in the US. So far, a number of social-media platforms have launched new shopping features. As the year closes, ...

is a senior reporter who has covered AI, robotics, and more for eight years at The Verge. There’s a video doing the rounds on Twitter today that supposedly shows “how Walmart envisions Shopping in the ...