To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Never mind the hype. Consumers in the West are not embracing video shopping with the same enthusiasm as the ...

A year ago, livestream video shopping was hailed as a panacea. By combining personal endorsements with e-commerce conveniences, the format’s success in China has inspired considerable investor ...

The video giant is tapping its heavy-hitter creators for live shopping events, hoping to replicate success in international markets and get U.S. consumers hooked. By J. Clara Chan Digital Media Writer ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We are witnessing a rewriting of retail as we know it. The ...

Amazon this week launched Amazon Live, a platform that lets merchants live-stream videos showing off their products. As first noted by TechCrunch, the new platform also features shopping videos hosted ...

This is read by an automated voice. Please report any issues or inconsistencies here. YouTube brought 300 creators to a Playa Vista event with brands like Lowe’s and Shark Beauty. More than 500,000 ...

Rear view shot, Asian woman watching live video steaming online chef teach cooking food prepare with vegetable healthy diet menu and many fruit for dinner, staying from home self-isolation concept.

Last year, industry insiders predicted that 2022 would be the year of social shopping in the US. So far, a number of social-media platforms have launched new shopping features. As the year closes, ...

A new collections feature that lets you privately save links to products you might want to buy in a dedicated "shopping" section. Shoppable product tags for video posts. This lets companies link out ...

Google quietly dropped a new help document titled About Video ads across Google surfaces, offering a detailed look at its next evolution of shoppable video ad formats, following teasers at Google ...

is a senior reporter who has covered AI, robotics, and more for eight years at The Verge. There’s a video doing the rounds on Twitter today that supposedly shows “how Walmart envisions Shopping in the ...