No loaf of bread has yet to eclipse Toronto's love for sourdough, but shokupan—Japan's pillowy and picturesque loaf of white bread—is emerging as a new contender. Fluffier, moister and with a longer ...

Forbes contributors publish independent expert analyses and insights. Akiko Katayama covers Japanese food and culture. You feel a little guilty and upset that you paid $18 for it. But you also feel ...

Many Japanese people enjoy eating fluffy, soft, and chewy white milk bread, known as 食パン shokupan, baked into square loaves. Crusted bread lovers do exist but the prevailing perception is that crusts ...

Note to self and everyone else: it's time to add soft white bread to the long list of things Japan does better than the rest of the world. We're talking shokupan – or milk bread – the most ...

Soft, fluffy and light as a cloud, Japanese milk bread – or shokupan – is a big deal on Tokyo's bakery scene. It may look like your average loaf of bread but there's a clear difference in taste and ...

Yukie Segnini founded Yukiya Bakery in 2022, a year after she and her husband moved to Cary from Germany. In her dining room, she holds up a loaf of Japanese milk bread, also known as shokupan. Almost ...