Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of ...

Action sports company Santa Cruz Skate Shop is a subsidiary of Santa Cruz Surf Shop Inc., founded in 1993. The headquarters in Santa Cruz California -- birthplace of skateboarding and surfing -- ...

“We have enjoyed being a part of the Downtown Santa Cruz community for the past 25 years and look forward to seeing our customers at our other O’Neill Surf Shop locations.” “This store’s ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

“For generations to come, they’re gonna have an opportunity for a world-class skate feature right here at a county park close to their home,” he said. Santa Cruz County Parks Director Jeff ...

Action sports company Santa Cruz Skate Shop is a subsidiary of Santa Cruz Surf Shop Inc., founded in 1993. The headquarters in Santa Cruz California -- birthplace of skateboarding and surfing -- ...

SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down.