Examples of Public Relations Campaigns. Many types of public relations campaigns can be used by small businesses. Whether you decide to hire a consultant or a firm or you have your own in-house ...

More generally, public relations campaigns can develop public goodwill and brand identity. The key to a successful public relations campaign is to choose your primary and secondary messages wisely.

Public relations is vital to controlling the narrative for businesses large and small. For investors, PR can be a layer that needs to be pulled back to understand the whole story.

Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. "How many impressions can you guarantee the client each week?" he asked ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

A customer is more likely to buy from you if you’re connected to the community and people can put a face with the name.

Why Public Relations Is Like Going to the Gym Although companies are under pressure to generate revenue and meet their sales goals — and are understandably anxious to find an agency that will ...

In my 30 years as an adult in the workforce, I’ve been on both sides – 15 years as a journalist and print, and the last 15 or so in public relations.

One of the world’s wealthiest oil states is engaged in a wide-ranging public relations and lobbying campaign to cast itself as an environmental leader before it hosts the United Nations’ next ...