Public relations campaigns help an organization gain public support. Sometimes the goal is highly specific. A business, for example, might use public relations campaigns to convince its local c.

Public relations is vital to controlling the narrative for businesses large and small. For investors, PR can be a layer that needs to be pulled back to understand the whole story.

Influencer marketing is rapidly becoming one of the most powerful and pervasive forms of word-of-mouth public relations.

Public Relations: All About Earned Media. ... For example, if a pharmaceutical company’s PR department were to land a Times story about a new drug that is favorable to the business, ...

For example, the lifetime ROI for a master’s degree in public relations at Georgetown University (before adjusting for completion rates and other costs) is $577,069.

In my 30 years as an adult in the workforce, I’ve been on both sides – 15 years as a journalist and print, and the last 15 or so in public relations.