While you're getting ready for the biggest shopping day, here's all you need to know about Black Friday, from history to myths and fun facts.

Using a discount code is worth it if you understand how promo codes work, explains Dan Ariely, a professor of Psychology and ...

It can be influenced by advertising, reviews ... the digital trails we leave to the influencers we admire, marketing continues to find innovative ways to guide our purchasing paths. The Psychology of ...

To fill the role, the advertising division of Comcast has hired an individual with experience at both Major League Baseball ...

Comcast Advertising has hired former Major League Baseball's global head of marketing to serve in a similar role for their ...

The e-commerce landscape is in a perpetual state of evolution, requiring brands to continuously adapt their strategies to ...

Cultivating some must-have skills can give newcomers to the agency space a leg up on the competition and, potentially, a foot ...

Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it ...

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

Insights from analysts' 12-month price targets are revealed, presenting an average target of $130.0, a high estimate of ...

Focusing on estate planning may not be the best pathway to sell life insurance.

Brands including NerdWallet, Home Depot and Ally are investing in custom partnerships in streaming, and media companies are strategizing to meet the increased demand.