LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

Selling for a staggering $8 million, the Dynasty Collection shattered records as the most expensive sneakers and one of the ...

LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...

Some of the nation's best girls high school basketball players will take the floor together this spring at the Nike Hoop ...

According to a report from Shams Charania of ESPN, the Phoenix Suns have acquired center Nick Richards and one second-round ...

Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

The Charlotte Sports Foundation confirmed to CBJ that lead backer Jordan Brand, part of Nike Inc. (NYSE: NKE), has informed ...

Los Angeles Lakers superstar LeBron James recalled being pitch by Reebok, being presented with a lofty offer, and declining that offer during an appearance on "New Heights." ...

A stacked freshman class dominates the top NBA draft prospects at the midway point of the 2024-25 college basketball season.

February 2025 will be a month of exciting releases for sneakerheads. From revamped classics to collaborations and innovative ...

Utah Prep's AJ Dybantsa is the No. 1 high school player in the country, and now he has an NBA-level head coach.