Marketing Dive9d
Welch’s CMO on shaking off staid marketing, embracing experiential
Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...
Food Dive8d
Why Welch’s is embracing experiential marketing as it expands into alcohol
CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...
Publishers Weekly3d
Eight Independent Publishers Form Cooperative to Share Resources, Cut Costs
The Publishers Cooperative aims at leveraging collective buying power and sharing resources. Founding members include AdventureKEEN, C&T, Gibbs-Smith, Mango, Mixed Media, Mountaineers, Schiffer, and ...
Forbes28d
18 Smart Ways To Prepare For Tomorrow’s Performance Marketing
Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...
The Financial Express7d
‘Mera kya hoga!’ ask customers as New India Co-Operative Bank crisis explodes – here’s what history tells us
What to make of the New India Cooperative Bank fiasco? Image: Express Photos What to make of the New India Cooperative Bank fiasco? Banking sector veterans say this is not new. These developments ...
Marketing16d
Your Quickest Path to Master B2B Marketing
Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...
Zee Business28d
Amul reduces milk prices by Rs 1 per litre across variants; check details
The news of the price cut of 1-litre Amul milk packs was announced by Jayen Mehta, the Managing Director of the Gujarat Co-operative Milk Marketing Federation (GCMMF). The dairy company has cut the ...
Reuters8d
Health Rounds: AI tops surgeons in writing post-operative reports
Feb 14 (Reuters) - (This is an excerpt of the Health Rounds newsletter, where we present latest medical studies on Tuesdays and Thursdays. To receive it in your inbox for free sign up here.) Hello ...
Forbes29d
10 Best Email Marketing Software Of 2025
If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...
GamesRadar+21d
Best cooperative board games to team up with in 2025
If you're not a fan of how competitive things can get around the table, cooperative board games will be a breath of fresh air. Besides emphasizing teamwork and good communication, they also have a ...
Marketing16d
Attend an Event and Take Your Career Places
Content marketing is changing fast—and the old playbooks for SEO, SEM, and social media no longer work. With AI providing many answers, how can your content stand out and attract B2B buyers? Discover ...