Meta has unveiled a major WhatsApp Business upgrade that redefines customer engagement. The platform now supports AI-driven ...

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The machine was a marvel of vision and a monument to its creator’s ego. Jobs’s stubbornness was baked into its very circuits.

The company's genAI technology can generate quick private summaries of messages WhatsApp users receive on their devices.

By focusing on high relevance and user control, WhatsApp can mitigate fatigue.” Menon points to click-to-WhatsApp campaigns, which are not subject to Meta’s usual limits on how often ads appear.

Meta Platforms' WhatsApp announcement adds another catalyst for growth and appreciation. Click here to find out why I rate META stock is a Strong Buy.

Meta's move to bring more ads into WhatsApp isn't happening in a vacuum; this move is part of a much larger shift across the company's platforms toward AI-powered advertising and monetization.

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising. The debut of ads ...

Meta generated more than $160 billion in advertising revenue last year, and WhatsApp has been the only major platform in their portfolio that wasn’t contributing to those massive profits.

After 11 years, Meta is finally bringing ads to its encrypted messaging platform, WhatsApp. In an update made by the social-media giant on Monday, Meta says it will introduce advertisements in ...