Transporting a washing machine during a move can go wrong in many ways. In the worst-case scenario, the machine may not work ...

Thomson has launched its latest 43-inch QLED Smart TV in India at an affordable price of Rs 21,499. Packed with AI-powered ...

Spyware such as Pegasus from the NSO Group is increasingly becoming a political problem. This was one of the findings of the ...

Industry experts gather in London to explore the missing pieces needed to deploy quantum computing at scale in datacentres ...

Meta has announced a new feature for WhatsApp that uses AI to help users catch up on unread messages. This optional feature, ...

By focusing on high relevance and user control, WhatsApp can mitigate fatigue.” Menon points to click-to-WhatsApp campaigns, which are not subject to Meta’s usual limits on how often ads appear.

WhatsApp has officially released the message summary feature, which allows you to summarize long messages on the app with the ...

In 2014, WhatsApp was acquired by Facebook (now META) for roughly $19.3 billion, but since then, management has chosen a 'light touch' approach, focusing on scale as opposed to monetization.

Meta generated more than $160 billion in advertising revenue last year, and WhatsApp has been the only major platform in their portfolio that wasn’t contributing to those massive profits.

Meta's move to bring more ads into WhatsApp isn't happening in a vacuum; this move is part of a much larger shift across the company's platforms toward AI-powered advertising and monetization.

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising. The debut of ads ...