When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan.

Initiatives such as ‘Fixables’ and ‘Share the Care’ are bringing the philosophy of the health tech brand to life, but its ...

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

B2B marketing strategies are the ways you choose to reach buyers inside of businesses to convert them into customers. Among them, B2B digital marketing strategies are those that happen online.

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Rationales for Marketing Strategies. Successful companies add value for customers by selling them products and services they need at a price they can afford.