Holding on to yesterday’s content strategy doesn’t just slow you down. It actively undermines your visibility, credibility, ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Not all video is created equal. Read on and learn why tailoring creative to the platform is key for PPC success, not just ...

When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan.

Initiatives such as ‘Fixables’ and ‘Share the Care’ are bringing the philosophy of the health tech brand to life, but its ...

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: ...

The club’s worth went up from €162 million in 2010 to €1.47 billion by 2019. But like with any marketing win, staying power is the long game. Ultimately. Cristiano Ronaldo’s spell at Juventus did more ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.