It’s no secret that internet users respond well to visuals; this is why infographics are so great to include in your digital marketing strategy. By combining fascinating facts with compelling images, ...

A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...

A successful marketing campaign can rarely be attributed to just one person. It takes a team of strategists, writers, designers, analysts, and, of course, marketers to come up with something from ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

There are a lot of great tools to help marketers develop more effective marketing for their brands. Since 2011, Scott Brinker of chiefmartech.com has published a Marketing Technology Landscape ...

Research shows that while 76% of junior executives reject sales calls, only 47% of high-level executives do the same.Get past the gatekeeper and you have a good chance of having a conversation - but ...

Blogs, infographics and press releases are all integral to a top-notch content marketing plan and can do wonders for your SEO and web traffic. This infographic from WebNet Hosting outlines some best ...

Opinions expressed by Entrepreneur contributors are their own. The marketing industry isn’t the same as it was 10 years ago. And much of that is thanks to the rise of smartphones. Today’s marketing ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

A business plan charts and guides the operational functions of your business; a marketing plan charts and guides the promotion of your business. Both are vital to a successful operation. Failing to ...