It’s no secret that internet users respond well to visuals; this is why infographics are so great to include in your digital marketing strategy. By combining fascinating facts with compelling images, ...
A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...
President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...
A successful marketing campaign can rarely be attributed to just one person. It takes a team of strategists, writers, designers, analysts, and, of course, marketers to come up with something from ...
There are a lot of great tools to help marketers develop more effective marketing for their brands. Since 2011, Scott Brinker of chiefmartech.com has published a Marketing Technology Landscape ...
Research shows that while 76% of junior executives reject sales calls, only 47% of high-level executives do the same.Get past the gatekeeper and you have a good chance of having a conversation - but ...
Blogs, infographics and press releases are all integral to a top-notch content marketing plan and can do wonders for your SEO and web traffic. This infographic from WebNet Hosting outlines some best ...
Social media is a powerhouse of change for several areas of customer experience. In regards to marketing, the social web has provided a less expensive, more communicative alternative that's poised to ...
Opinions expressed by Entrepreneur contributors are their own. The marketing industry isn’t the same as it was 10 years ago. And much of that is thanks to the rise of smartphones. Today’s marketing ...
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