Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Our mission at Long Island Business News is to be the vital business news and advertising source to Long Island’s most influential readers ...

We have you covered for all of tonight’s UFC 316 results, including the bantamweight bout between Patchy Mix and Mario Bautista. Patchy Mix (20-2 MMA) will be making his Octagon debut this evening in ...

At least 11 people were killed and 47 injured in a stampede outside Bengaluru’s M Chinnaswamy Stadium on Wednesday during celebrations of RCB's IPL win. Now, Nikhil Sosale, who oversees marketing and ...