Illinois native, Nina Nicosia started her soccer journey in the typical fashion. When she was only six years old her father ...

The All-American became the first college softball player to have a player-exclusive cleat after she unveiled her line with ...

Nearly 200 brands set new all-time annual sales records on StockX in 2025, according to the resale company’s most recent Current Culture Index.

We’ve selected the most emblematic footwear models from the brand founded by Rudolf Dassler, recently brought under the control of the Chinese sportswear giant Anta.

Lionel Messi and Inter Miami team up for a major reveal on Tuesday that has fans talking. Something new is coming from the Argentine star.

Texas Tech softball star NiJaree Canady unveiled her own personal line of player edition cleats from Adidas on Wednesday, Feb ...

Hey Dude brand president Rupert Campbell details how defining its core consumer dictates future growth path.

OU's Ella Parker and OSU's Claire Timm achieved special milestones with their bats and Texas Tech's NiJaree Canady landed a shoe deal.

The global superstar celebrates the 2026 World Baseball Classic by gifting his national team a custom edition.

Adidas has made a habit of stealing Super Bowl week with massive activations, fan experiences, and new product launches. With Super Bowl LX just days away, adidas has enlisted one of its signature ...

With Super Bowl LX just days away, adidas has enlisted one of its signature athletes to help make a big splash in the Bay Area. Minnesota Timberwolves guard Anthony Edwards' first signature adidas ...