The Sunset fire also threatened one of America’s most beloved and iconic landmarks: the Hollywood sign. Standing approximately ... up sold,” Hefner told People a few days after his donation.

After yet another fire broke out in Los Angeles, images circulating on social media suggested the iconic landmark had gone up in flames.

Fake posts on social media showed the iconic sign aflame ... the best of what PEOPLE has to offer , from celebrity news to compelling human interest stories. “The Hollywood Sign continues ...

The posts came as fast-moving blazes swept through Los Angeles, causing several fatalities and forcing tens of thousands of people to flee ... the historic Hollywood sign had not been burned ...

The Hollywood Sign on fire is a fake, stop reposting it,” wrote one person on X. “Great, there’s an AI-generated photo going on with the Hollywood sign on fire,” someone else wrote .

forcing tens of thousands of people to evacuate. But as of Jan. 9, the fires had not reached the iconic Hollywood Sign. In addition to “the obvious fact that the fire hasn’t come close to the ...