The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...

NEW YORK — Broadcast Media’s Most Prestigious Leadership Conference — Forecast 2025 — begins on Wednesday morning at the Harvard Club in breezy Midtown Manhattan, and the VIP-exclusive annual ...

Before this role, Kaur was Partner - Digital Strategy at GroupM India, where she worked on digital strategy, lead generation and performance-led marketing initiatives.

Generative AI advocates hype the technology’s ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The ...

TV’s annual “upfront” negotiations, when networks try to sell as many TV commercials as possible, is a tough, high-pressure moment. But here’s some relief for NBCUniversal, Disney and Paramount: They ...

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce. With the mega-merger of rival holding companies IPG and Omnicom ...

The line separating SSPs and DSPs is all but disappearing. And SSPs are building AI-based easy buttons to get closer to buy-side demand. PubMatic, an SSP, announced during NewFronts earlier this month ...

Two more major media executives have joined the lineup of Radio Ink and RBR+TVBR‘s Forecast 2025. GroupM Chief Investment Officer Matt Sweeney and Stagwell Global Vice Chair David Sable will join the ...

GroupM has announced to staff that agency brands will cease to operate as separate business units and will move to a single P&L, affecting jobs as soon as this week. In an email seen by Campaign, sent ...

TV's annual "upfront" negotiations, when networks try to sell as many TV commercials as possible, is a tough, high-pressure moment. But here's some relief for NBCUniversal, Disney and Paramount: They ...