Love Island All Stars contestant Grace Jackson uses this YSL natural-looking skin tint that hydrates your skin as you wear it ...

With the beauty market drowning with hundreds – if not thousands – of different foundations, skin tints and complexion ...

Want your skin to look like an Instagram filter in real life? This setting spray can help thanks to blurring technology.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A good primer can blur the appearance of pores, fine lines and wrinkles, and make your makeup look flawlessly smooth. We ...

With the full repertoire of foundations on the market, it can be difficult to choose the appropriate one. After all, it feels ...

Promising to be a sweat- and transfer-proof formula that delivers a naturally glowy and flawless coverage, it admittedly has ...

Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...

The Laura Mercier powder creates a blurring effect and sets make-up in place for hours - now you can save 22% at ...

Too Faced is a California-based beauty brand known for delivering cruelty-free beauty products. Its range includes mascara, ...