Many Indian brands traditionally associated with male sports are investing more and ... By shifting the narrative from feminine to portraying women athletes as strong and fierce, they empower ...

Both brands are doing so by adding more feminine styles to women's workout ... Lenna and Co launched in July and have two sports bras available for purchase on their website.

Looking for Christmas present inspiration? Here are dozens of ideas to make every person on your gifting list happy this ...

This year, between Zendaya’s tennis-themed premiere looks for the hit summer blockbuster Challengers, and the Paris Olympics, we witnessed the beginning of an era where athletes sit next to models on ...

With so many self-care and beauty brands on the market, it becomes critical for marketers to understand how their brands ...

There's more money and interest in the WNBA than ever before, but not all players are benefiting equally when it comes to ...

These are the up and coming watchmakers calling time on the industry’s old guard. Get one on your wrist before everyone else does.

It's undeniable that sport's influence on fashion is far from over. From styling track pants with heels and coats for the office to the summer staple of running sunglasses, the latest athletic trend ...

That’s partially a matter of consistent brand identity and partially one ... Bridge in 1884—but she is very clearly feminine. Most sports mascots are either male or ambiguously gendered.

Donald Trump has made his opposition to transgender rights central to his closing argument before Election Day ...

When Beyoncé took her “Renaissance World Tour” abroad in 2023, stories of Americans flying to Paris and Hamburg, Germany, to ...

Though Taylor Swift, who is dating Travis Kelce, might have turned more women — and in general, more people — onto sports, ...