College football is a money-making boon right now so there will be no shortage of companies looking to buy real estate on ...

Are college athletic uniforms officially entering the NASCAR-ification era?

NCAA uniforms have been cleared to bear commercial patches as of the start of the 2026 college football season.

College and university athletics have never been more commercially visible or more legally complex. From nationally televised games and ...

Jon Sumrall had no idea one of his first major moves as Florida’s football coach had been done before in Gainesville ...

The NCAA approved for college football teams to add commercial logos to its uniforms/ ...

The Michigan State Spartans are hosting the Michigan Wolverines in a top-10 college basketball game today: Follow live updates.

Super Bowl 60 will soon be upon us. The New England Patriots will face off against the Seattle Seahawks in a rematch of Super Bowl XLIX. That matchup ...

With Florida football coming off a 4-8 season, new coach Jon Sumrall wants players to 'earn' the right to wear the Gator logo ...

The NCAA Division I Cabinet on Friday approved a proposal to allow teams to place corporate sponsorship logo patches on game jerseys, equipment and apparel during regular-season competition, opening ...

Florida has recently begun its offseason workout program under new strength and conditioning coach Rusty Whitt.

The NCAA unearthed another revenue stream when Division I leaders approved patches for uniforms in a move that could generate ...