At its core, the advertisement is a lesson in inclusivity. The scene unfolds with a group of Hindi-speaking women chatting in ...

MUMBAI: Mondelez's chocolate giant has done it again. Working with creative powerhouse Ogilvy, Cadbury has unleashed two ...

The ad subtly addresses the North-South language divide, delivering a powerful takeaway in a simple yet thoughtful way.

Easter has come early, as chocolate fans have stumbled across the cheapest place to buy Cadbury’s Creme Eggs this year. In ...

As part of its media strategy, the brand has partnered with Kaun Banega Crorepati, Quick Commerce, Gated Community Apps, etc.

In this week's Ad Spot, Cadbury bridges language barriers with chocolatey unity, Chicken Licken tackles the fear of bones ...

A new advertisement by Cadbury Dairy Milk India has impressed social media users. The reason? The simple yet thoughtful approach to addressing the issue of the North-South language divide.

In a sea of commercials that often play on humour or drama, this one takes a completely different approach– and it’s striking ...

Under the ASA’s Grinch-like interpretation of the new HFSS ad rules, it’s not just ads for specific unhealthy products that ...

Publishers and advertisers are still exploring new monetisation models, such as subscription-based content and partnerships ...

Since acquiring Pernia’s Pop-Up Shop in 2018, PSL has grown the business exponentially, expanding its reach by over 100 times ...

Loyal Qcom shoppers are shopping on an average of 10-12 times a month, purchasing not just dairy, bread, eggs & impulse ...