Now globally available in Google Ads, you can buy non-skippable YouTube CTV ads, using automation to manage format mix and ...

The divergence between the DSPs reveals shifting buy-side priorities. Advertisers are wary of how TTD earns margin and how its algorithm steers demand.

New Appsflyer report with Sensor Tower and M+C Saatchi Performance reveals how brands can turn the FIFA World Cup 2026 into ...

“Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social ...

ARC is Limelight’s rule-based, automation, and optimisation toolkit. Using ARC, partners are able to implement granular rules ...

Drawing on billions of installs and remarketing conversions, AppsFlyer has launched a report in partnership with Sensor Tower and M+C Saatchi Performance which aims to provide a data-backed framework ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, ...

PM Carney is in Sydney, Australia, to talk trade, and thanked the President of the United Arab Emirates for protecting ...

They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions ...

CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local ...