A Tahoe businessman is feeling the backlash over his Facebook comment about the children of immigrants. Parker Alexander, founder of the apparel company The Heartbeat Brand, came under criticism for ...

Kristi Cook — who revealed her identity after five years of anonymously growing her YouTube brand Spill Sesh — has signed ...

EXCLUSIVE: Nicola's daughter fell victim to a fake social media advert that appeared "too good to be true" in hindsight.

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

Learn how to build a brand that stands out with empathy, authenticity, and innovation. A complete guide to modern branding ...

Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and ...

Worn by celebrities like Frank Ocean and Timothée Chalamet, the Arc’teryx toque isn’t only being used to keep heads warm.

Social media content becomes viral very quickly and it is difficult to control the viral content and it is difficult to control the trademark infringement. The most tragic part is that even if the ...

Alex Hofmann, the CEO of 9count, is betting on "private social networks" being the next big thing. He was formerly an exec at ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Whether you are launching a new law firm or seeking to improve your current brand, here are strategies for creating a brand ...

The challenge is building a distinctive and cohesive brand while staying within budget. Thankfully, startups can use practical and cost-effective strategies to shape their brand identity.