Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being paid isn't quite worth it. Reading time 3 minutes Ever since they were ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is Lego's biggest technology leap forward in decades. For more, host Indira ...

The LEGO Group has teamed up with Peanuts to launch the first-ever brick-built LEGO Ideas Peanuts: Snoopy’s Doghouse set, available for pre-order and on sale from 1 June 2026. The 964-piece set brings ...

As a child of the '90s, I make no illusions about my love of Lego, so when the building-block juggernaut released its first 1:8-scale Technic model based on the Porsche 911 GT3 RS nearly a decade ago, ...

YouTuber MandRproductions somehow managed to get one of every Lego Star Wars launch set — as a collector, he doesn’t seem impressed. Hoping I’ll have more fun when I try the Smart Bricks with my kids, ...

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first eight Smart Play sets landed in stores on March 1, offering a bevy of new ...

From a carpenter’s workshop in Denmark to a global icon of creativity, LEGO has been teaching generations how to build, imagine and experiment. Now, the company best known for simple plastic bricks is ...

Pokémon has been a part of my life for as far back as I can remember. I was just starting first grade when Pokémon Red and Blue came out on the Game Boy, but I still remember it like it was yesterday.

Related reads:'It's For Kids That Actually Play': After 2 Weeks in the Wild, LEGO Smart Play Has Positive Reviews From Families, Despite Price Concerns Pokémon has been a part of my life for as far ...