With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

How do the rest measure up? GO DEEPER PWHL unveils team names and logos: ‘We just couldn’t be more thrilled’ The Athletic’s Hailey Salvian, Shayna Goldman and Sean Gentille teamed up for ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

This week's Famous F365 Friday Quiz is all about football fashion and threads. How well do you know your kits?

As a result of the fast turnaround, the PWHL opted for basic branding, which received a lukewarm reception from fans despite ...

Sqore compiled a ranking of the most popular sports for betting in the United States using data from Variety Intelligence ...

SANTA BARBARA, Calif. - It will be a homecoming for Dave Goss after being named the San Marcos High School boys volleyball ...

Arkansas Razorbacks Athletic Director Hunter Yurachek spoke at the Little Rock Touchdown Club on Monday, and of the many topics discussed, it was no surprise that Name, Image, and Likeness came up ...

Nike Inc. has named Elliott Hill as its president and CEO effective, replacing John Donahoe, who will retire next month. Hill is ...

Walk-On's Sports Bistreaux has named a new CEO, the third time in less than two years that the sports bar chain, founded in Baton Rouge, has had a change in leadership. Chris Porcelli was promoted ...

New London — The Coast Guard Academy will add eight new members to its Athletic Hall of Fame on Thursday, Oct. 17, in the Otto Graham Hall of Athletic Excellence located in Billard Gymnasium.

St. John’s has reached an agreement with Fordham’s Ed Kull to become the Red Storm's new athletic director. Kull, who lives on Long Island and has been the Fordham AD since 2020, was first ...