A Minnesota sports drink brand is hitting social media influencer Logan Paul’s beverage company, Prime, with a trademark ...

YouTube influencer and former Disney Channel actor Jake Paul is continuing his foray into boxing on Friday as he challenges ...

Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract was extended.

The bowling bag has become the in-demand purse for fall, as trend-setting celebrities have been spotted toting the sporty, ...

A startup called Shake, which soft-launched in the iOS store earlier this year, offers simple prediction games targeting a Gen Z audience in which users earn tokens that can be redeemed for prizes.

Popular brand lululemon has officially opened its first-ever Fort Wayne storefront, a temporary pop-up store at Jefferson ...

Are we finally seeing a women’s sports renaissance? How female players are thriving despite Trump’s misogyny and rising male ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Dane McCarthy, founder of Athletic Clubs, and running expert Ben Lauder-Dykes share their fitness product recommendations for ...

Teton Gravity Research is known as a leading action-sports filmmaker. But they have evolved into a broader lifestyle brand — ...

No brand does elevated streetwear quite like ALD ... It featured an array of vibrant fits with sports symbols and graphics, and was adopted by street culture almost immediately. Images like the P-wing ...