Explore how CTV and retail media are converging to connect streaming ads with shopping, improve measurement and drive ...

For years, the advertising industry treated attention as something that had to be compressed. Short-form video became the default language of digital consumption. Six-second bumpers, 15-second reels, ...

Explore key insights from the 6th Programmatic Asia Symposium – Delhi 2026, where industry leaders discussed AI-led ...

An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...

Outcome-based buying is reshaping ad budgets and agency fees. See how India’s advertisers are shifting from impressions to ...

For years, the language of dynamic creative belonged largely to digital advertising. Banners changed with the weather. Product recommendations shifted according to browsing behaviour. Search ads ...

Why India’s AI ad tools still rely on human annotators, and what the data labelling bottleneck means for brands, agencies and ...

In-app bidding is quietly overtaking web programmatic in India. See how mobile-first audiences and privacy shifts are ...

For years, the digital publishing business was built around an invisible bargain. Publishers offered content, audiences offered attention, and a complex ecosystem of cookies, pixels, device ...

Anuj Bhandari, Founder & Principal Strategist, DGTOOHL has rolled out OmniVertex, an AI-powered marketing intelligence and ...

In quick commerce, a product launch is no longer a campaign that begins when the product reaches the shelf. The shelf itself is moving, the audience is already scrolling, and the window between ...

There was a time when celebrity endorsements sat at the edge of business strategy. A famous face promoted the product, agencies built campaigns around visibility, and the actual company operated ...