This article approaches content marketing on Xiaohongshu (or Rednote) with advice to prioritise UGC over PUGC and then BGC, particularly for brands entering the Chinese market. As consumers demand ...

It's like a kind of teleshopping where popular streamers with millions of followers are hired by brands to sell all kinds of products. When Xiaohongshu started to dominate in China as the most ...

Lingerie brand Neiwai and loungewear ... acceptance and photos of themselves enjoying clothing and food, despite the pressure to diet. On Xiaohongshu, the hashtag "reject body anxiety" appears ...

American social media users are joining Chinese social media platform Xiaohongshu, also known as RedNote or Little Red Book, over fears the US government will soon ban TikTok. Xiaohongshu this ...

(Yicai) Jan. 21 -- Five major trends characterize the e-commerce landscape of China’s Xiaohongshu, known outside the country ...

Aya, a fitness influencer with more than 1.6 million users on Xiaohongshu, cautioned new users to avoid posting revealing photos as “this platform has stricter rules about women’s clothing to ...

WASHINGTON (AP) — As the fate of TikTok hangs in the balance, U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu, also called RedNote – making it the top downloaded app ...

Xiaohongshu’s sudden rise as the go-to alternative gives Asian brands a platform they may already be familiar with to reach a global audience, said Kristian Olsen, managing director, Type A Digital.