UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events.

Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital ...

Programmatic audio is moving from the test budget to the main budget, and radio sellers need to pay attention to where those dollars are coming from, because marketers are funding that growth by ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new ...

Through Top DSP Buying Platforms Including Basis and The Trade Desk NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more ...

JCDecaux Unveils World’s First Global Programmatic DOOH media Solution, enabling Worldwide Campaign Activations ...

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic ...