Monster-hunting game "Yo-kai Watch" has overtaken Pokémon as the phenomenally popular kids’ franchise of choice, and a lot of it is down to its loveable orange ghost-kitty mascot, Jibanyan. With the ...

Forbes contributors publish independent expert analyses and insights. I write about the business of fandom. In Japan, a little show called Yokai Watch is now a kiddie craze on a scale not seen since ...