Performance is everything in professional tennis. But that does not have to come at the cost of style. Few, if any, brands can balance technology with taste, such as Lacoste. When fans see the ...

FIRST SERVE: Lacoste announced Thursday it has signed on to be a premium partner of the Rolex Paris Masters tennis tournament. The partnership will kick off at the next edition of the tournament, ...

The 2025 French Open just wrapped up at Paris’ Roland-Garros, but Carlos Alcaraz and Coco Gauff’s dominance wasn’t my only takeaway. Like Challengers, the French Open also made me realize that I want ...

Clay court season just ended yesterday, but grass tournaments have already begun. For the next month, the world's best tennis players will prepare for the third Grand Slam of the season — Wimbledon.

The 2025 tennis season is hitting its stride as the world's top players are competing in various tournaments as part of the Middle East Swing. Novak Djokovic is currently in Doha for the Qatar Open ...

Tennis fans have eagerly awaited Novak Djokovic's return to action since his loss to Jannik Sinner in the Wimbledon semifinal. The wait got even longer when Djokovic withdrew from the Cincinnati Open ...

Ella Emhoff revived the tennis-core trend at Lacoste’s fall 2025 fashion show in Paris on Sunday. The stepdaughter of former vice president Kamala Harris evoked Wimbledon’s signature dress code in a ...

Once upon a time, a soft drink was marketed as “the choice of a new generation” and now the Babolat Pure Aero 98 could make a similar claim. With Carlos Alcaraz, Holger Rune and Fils all using the ...