Plan your sending cadence carefully. When you suddenly start emailing thousands of people, your messages look suspicious. So ...

For 87% of B2B marketers and 77% of B2C marketers, email remains the primary content marketing channel. Indeed, it helps to expand the customer base and get to know your audience better. Despite a ...

We may receive a commission from our partners if you click on a link to review or purchase a product or service. Click to Learn More Email marketing typically costs around $9 to $25 per month for a ...

Opinions expressed by Entrepreneur contributors are their own. Generation Z, the cohort of people born after Millennials, was supposedly the kryptonite of every digital marketer. Gen Zers don’t check ...

During the long fight against Covid-19, the nature of email marketing has evolved. Email volume was up during the pandemic because lots of people simply made purchases and business exchanges online ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Email marketing never goes out of style - but that doesn't mean it's paying off. Fresh data from Ascend2 reveals some email marketing surprises. How should marketers apply these lessons? The year that ...

Email isn’t as exciting as some newer digital channels, but that’s no reason to set it aside. Right now, email is one of the most popular marketing channels, and for good reason. HubSpot research says ...

We know COVID-19 has impacted all aspects of the retail industry and increased online sales. We saw a 40% year-over-year rise in the number of unique digital shoppers in Q1, and year-over-year unique ...

Imagine a time before email-sequencing software. Imagine spying on customer accounts and looking for behavioral triggers to send that perfect email. Imagine typing the whole thing out again and again, ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...