TKO Group, the company that already houses WWE and UFC, is set to step into the ring with a new boxing promotion as part of a business deal with Saudi Arabia. TKO announced Wednesday it entered a multiyear partnership with Turki Alalshikh,

White and TKO have partnered with chairman of Saudi Arabia’s General Entertainment Authority, Turki Alalshikh, to launch a new boxing promotion, Ring Magazine announced Wednesday. The executive leadership will be anchored by White and WWE president Nick Khan.

Saudi Arabia's General Entertainment Authority chief Turki Alashikh has forged a 'Landmark' boxing promotion partnership with TKO and Saudi's Sela.

A Press Release Announces The New Boxing Promotion Launched, In Part, By WWE Parent Company TKO Holdings Group, As Well As Additional Details

The deal, which is also partnering with the Saudi entertainment and sports firm Sela, will see TKO serve as managing partner, running the day to day operations. UFC President and CEO Dana White and WWE President and TKO board member Nick Khan will anchor the leadership team.

TKO Group Holdings, owners of mixed martial arts' UFC and wrestling's WWE, announced on Wednesday a new boxing promotion with the backing of Saudi Arabia's Turki Alalshikh and entertainment conglomerate Sela.

After years of speculation, Dana White has entered the boxing game. White is set to be a part of the executive leadership of a new boxing promotion that is a partnership between Turki Alalshikh, Sela and TKO Group Holdings,

UFC and WWE parent TKO Group has, as promised, jumped into boxing, inking a partnership with Saudi Arabia. The deal with HE (His Excellency) Turki Alalshikh, chairman of the Saudi General Entertainment Authority,

WWE‘s parent company TKO is launching a boxing promotion with HE Turki Alalshikh and Sela. TKO will serve as managing partner, providing day-to-day operational expertise, management, and oversight of the promotion,