A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

Shaped like the character Charizard, and nicknamed Cheetozard, the uniquely shaped spicy snack was sold for $87,840 by Goldin Auctions.

The three-inch-long “Cheetozard,” a Flamin' Hot Cheeto that looks like the Pokémon Charizard, sold for $87,840 at auction at Goldin.