A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

A Cheeto shaped like the beloved Pokémon Charizard has sold at auction for a total cost of $87,840. The Goldin auction house listed the snack as sold on Sunday.

Cheetozard is only three inches long, but it even has a custom Pokémon card! This snack has a cool backstory. Between 2018 and 2022, it was found and kept safe by 1st & Goal Collectibles, a shop in Holly Springs, Georgia. Last year, it became famous on the internet, making it a part of pop culture history.