The three-inch-long “Cheetozard,” a Flamin' Hot Cheeto that looks like the Pokémon Charizard, sold for $87,840 at auction at Goldin.

A “Flamin’ Hot” snack with an uncanny resemblance to a fire-breathing Pokémon was a hit on the auction block. First it needed a custom case.

A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.