Brands need to be aware of cultural sensitivities with their products and advertising after an Australian underwear company has been accused of being insensitive to Indigenous people, according to one ...

You’ve always thought the kind of hardened ancient gladiators depicted in film would look much better in modern-day underwear, right? Those metal-plated skirt things are so last century. You’re not ...

Essential socks and undies are the go-to present many of us gift. But before splashing out on a new pair of 24 karat gold undies, you might want to check your bank balance. Australian company ...

AussieBum's chief executive says he was naive to the fact its Australia Day underwear featuring dot paintings, boomerangs and a cartoon depiction of a traditional Aboriginal person could cause upset.

AussieBum CEO Sean Ashby says a large red boulder-like graphic on the men's underwear company's Australia Day 2016 advertisement is "just a mountain" - not Australia's iconic large rock, Uluru. “It ...

Underwear brand AussieBum has faced a backlash over designs and advertising that are said to be 'disrespectful' to Indigenous people. The criticism comes only days after a Meat and Livestock ad ...

AussieBum— the Australian-based underwear and swimwear brand known for popping up in gay adult videos and supporting marriage equality down under — has a Twitter account that’s mostly just images of ...

HOW DOES IT WORK? There’s a supportive pouch sewn into the front, which lifts and pushes everything forward to ensure you “look your biggest and your best”, AussieBum says. (Both meat and potatoes go ...

Add articles to your saved list and come back to them any time. Australian fashion designer Sean Ashby has come a long way in the four years since using his life savings to set up men's swimwear and ...

A photo of an underwear model who appears to have no belly button has created a stir on the internet as social media users try to decide if the model is a clone or photoshopped. In the picture, of a ...