Xbox unveils a new logo, ditching the flat design that defined the game publisher's brand through the 2010s in favor of a bold new look.
Xbox Gaming wants to go back to its roots with a more affordable Game Pass and will re-evaluate its approach to exclusives in light of new data.
That naming is now being rolled back, with Microsoft drawing a clearer line between internal structure and outward identity.
The new top boss at Xbox, Asha Sharma, continues to shake things up at the gaming giant. During a town hall meeting with ...