G2, the world's largest and most trusted software marketplace, today announced that its Answer Engine Optimization (AEO) ...

A unified digital B2B commerce platform powered by GenAI can personalize e-commerce experiences and boost sales of complex, configurable products. Aleran Software helps manufacturers and distributors ...

Yoav Kutner is the Co-Founder and CEO of OroCommerce, a B2B-focused commerce platform for manufacturers, wholesalers and distributors. If you believe the industry headlines, digital commerce in B2B is ...

New ABM enhancements help marketing teams reach the right decision-makers with verified engagement, first-party intelligence, ...

Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. We’ve all heard it before: “B2B buyers are acting more like ...

This is why creativity in B2B video still matters in the emerging world of AI discovery. Emotion drives decision-making. B2B ...

Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement ...

The business-to-business (B2B) buying journey is complex. Unlike consumer purchases that typically involve one buyer and one business, B2B selling often requires companies to connect with multiple ...

Oftentimes, B2B buyers have a list of vendors in mind before they’ve even started the purchase process. So how can brands make sure they’re on that list and increase their chances of winning the deal?