Universal Pictures will now keep its movies in theaters for at least five weekends, a reversal from the studio's previous ...
In a shocking reversal in strategy, Universal Pictures is lengthening the time that movies will play exclusively in theaters.
Theaters will get a minimum of five weekends of exclusive play and then, starting next year, seven. A pandemic-era policy was guaranteeing only three.
Hint: It was already doing exactly that.
There are a lot of new movies to check out this winter, including "Project Hail Mary," the anticipated "Devil Wears Prada" sequel, and more.