After nearly a year of speculation online, Rivian has confirmed it will begin offering a new purple exterior color, ...

Have you noticed how lavender is taking over? First, it was lavender-scented lotions or candles; then, it made its way to our food and drinks, with lavender flavor added to our daily coffee and ...

The world is awash with the color purple — lavender flowers, amethyst gemstones, plums, eggplants and purple emperor butterflies. But if you look closely at the visible-light portion of the ...

Rivian revealed its new limited-run Borealis color, proving that it knows how to be cool in a sea of boring monochrome.

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